Marketing yourself in the digital age

As a recent graduate looking to tap into actual, real life, paid employment I am learning the importance of not only needing to be able to market products but also and arguably more importantly, to be able to market oneself. There are a number of platforms with which to gain an online presence to present yourself to peers and potential employers.

On the face of it there are the basic forms of social media which help you to communicate with others and interact with both peers and business: Facebook, Twitter and LinkedIn are excellent examples of these and are well used. 

In addition to these platforms there are a number of established social media sites within which to market both yourself and your company which are up and coming as excellent ways to provide two way interaction and dialogue with others. 

Excellent examples of these are:

  • About.me – about.me is an excellent platform for those in a creative industry. About.me essentially provides a one page, interactive, social media linked, media centric business card. The idea is that with an image and a short bio a person can create a simple consolidated biography which makes it possible for any potential employers to search all of your blogs, portfolios, emails and social media platforms in one place. This medium lends itself particularly to those in creative roles as the customisable aspects and photographic background allow users to showcase their talents upfront.
  • Instagram  an image sharing site with a massive portion of the 16-25 market interacting daily. This is used as an app available for both Android and IOS and is a way for users to take, edit and share photos for the world to see. The heavy use of hashtags can make it possible for businesses and consumers to find products and locations relevant to them and comment and interact directly with the images. Some clothing stores for example use this platform to demonstrate their products and generate online noise surrounding their products before launch.
  • Vine – Move over YouTube, Vine famous is the new thing to be! Vine is a baby of Twitter allowing users to create very short video clips as an alternative to sharing a photo and sharing it with both Vine users and Twitter users. These short clips are an excellent medium to promote products, brands and people. Used well, these 6 second clips can engage with shock marketing, humour and resonance. Websites such as vinescope take the best videos on vine and share them with a wider audience for those users who aim to find the most interesting and funny videos on the web. The power of viral marketing is nothing new but the brevity of vine video provides a chance for intelligent, pithy and humorous videos which engage with consumers on their level.

Try one of these new social media platforms today. If you find any of these helpful or find new up and coming platforms that you think people should be aware of, do let me know. 

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2 thoughts on “Marketing yourself in the digital age

  1. I have been thinking a lot about getting involved with Vine over the last few weeks. I just hope it doesn’t fall out of fashion before I get into it. Have you had any direct experience with it? If so, what did you think?

    • I think it is an excellent platform. There are lots of videos out there so it’s import to target your videos carefully and make good use of hashtags. From what I’ve seen humour is a good way to get successful with Vine.

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